KEN CATO : 21st Centruy Designer
Ken Cato is an Australian designer recognized internationally. Cato is the
chairmen and executive creative director of Cato design which is described as
being the biggest most successful design company in the southern
hemisphere. Cato design company aswell as having offices in Australia so to
does it have offices in Argentina, China, India, Indonesia, Mexico , New
Zealand, Pakistan, Spain and more. Ken Cato aswell as being internationally
known his work can also be found around the world displayed in museums
and galleries. Cato is a pioneer in Australian design, this is evident threw his
numerous awards including being honored with the premiers award for design
leadership from the Premier of Victoria.
If you don’t know him you definitely know his work. Cato has worked with a
mass amount of clients working in areas such as design, corporate identities,
branding, interior design, industrial sculpture design and packaging. The work
of Cato is described to be contemporary, creative, cutting edge and inspiration
for all. He describes himself by saying “ How can you just turn creativity off? I
haven’t turned it off in the last 35 years.” Cato’s designs only reinforce this
quote as we look back on his work the incredible quality of work never lacks
creativity in the slightest. Some of his clientele include Qantas,
Commonwealth bank , Bank west, SBS, Coles and countless more.
Cato similarly to all designs began at the bottom, after working on his own as
a designer he decided to combine forces creatively with Terry Hibberd in 1970
which was when Cato-Hibbert Design Co began. After traveling and design
small scale jobs internationally Cato sought the need for his designs
internationally and since his company has expanded with offices in major
cities within Argentina, China, India, Indonesia, Mexico, New Zealand,
Pakistan, Spain and more. Aswell as these noted offices Cato also has his
Australian offices including Sydney and Perth. Cato prefers working from
Australian offices in which his company Cato partners currently employs 50
individuals specializing in corporate identity, print, media, packaging,
branding and design.
Ken Cato in today’s society continually designs and inspires numerous
designers on a daily basis. He embraces all design specifically and designs
using simple powerful shapes and colors which leave a memorable
impression on the viewer. Cato’s powerful designs and images will therefore
continue to inspire designers on our own designing journey.
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